Creative Victoria | Collingwood Arts Precinct | Visual Identity | Conceptual Project | Master of Communication Design | 2016
In Australia, the notion of ‘The Artist’ tends to be either romanticised or ridiculed.
We place artists in ivory towers or make jokes about the worthlessness of arts degrees. However, the arts play a pivotal role in our society. Through art, we make meaning of the word around us. It is a way to connect with our emotions, and one another. Art can educate, entertain, critique, advocate and celebrate, plus countless other functions on an individual and social level.
The Collingwood Arts Precinct (CAP) is a response to the gentrification of Collingwood. Originally a working class, industrial area, Collingwood initially attracted artists and creatives who required cheap studio space close to the city. The suburb has now developed into a culturally rich, creative hub and a desirable area to live. This has raised property values, which threatens to push out the very artists and associated industries responsible for its popularity. The Arts Precinct will not only ensure that the area will remain accessible to artists, but will benefit the whole community.
The CAP visual identity will be flexible, and reflect key statistics taken from Australia Council. In this way, the visual identity will comment on Australia’s attitude toward the arts, the overall health of the arts industry as well as the demographics of artists. The impact of the arts on Australian culture and society will be promoted and give Collingwood residents some context for the Arts Precinct.