Portfolio – Fiona Bruce

Performance and Communication Design

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Collingwood Arts Precinct

Communication Design, Graphic Design, Strategy, Visual Identity

Creative Victoria | Collingwood Arts Precinct | Visual Identity | Conceptual Project | 2016


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Project Brief

Through art, we make meaning of the word around us. Art can educate, entertain, critique, advocate and celebrate, plus countless other functions on an individual and social level.

The Collingwood Arts Precinct (CAP) is a response to the gentrification of Collingwood. Originally a working class, industrial area, Collingwood initially attracted artists and creatives who required cheap studio space close to the city. The suburb has now developed into a culturally rich, creative hub and a desirable area to live. This has raised property values, which threatens to push out the very artists and associated industries responsible for its popularity. The Collingwood Arts Precinct will not only ensure that the area will remain accessible to artists, but will benefit the whole community.

The CAP visual identity is flexible, and reflect key statistics taken from Australia Council. In this way, the visual identity will comment on Australia’s attitude toward the arts and the overall health of the arts industry.

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Skills

Communication Design
-Graphic Design
-Design Strategy
-Concept Development
-Visual Identity
-Illustration

Scenography
-Set Design
-Costume Design
-Event Design
-Exhibition Design
-Research and Development
-Project Management
-Design Documentation
-Sourcing & Styling

Software
-Vectorworks (CAD)
-Photoshop
-InDesign
-Illustrator
-Microsoft Office

Social

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Instagram

Life imitating curated insta post. Changing gears from hectic Festival season to quiet time at home working on costume sketches. Feels good.
#oilpainting #orange #palletknife
Quick little oil painting experiment on some Masonite pulled from a broken Kmart picture frame. #covidcrafting #oilpainting
Rediscovering some neglected hobbies. The whole canvas didn’t work out but found some pleasing details.
Adjective: relating to, or resembling a puzzle, a riddle, a mystery #dailychallenge #merriamwebster #wordoftheday #graphicdesign #enigmatic #typography #type #illustrator #dotsandlines
#merriamwebster #wordoftheday #dailychallenge #graphicdesign #deportment #noun #finishingschoolforgirls #thankyounotes #fishknives #kneelenthskirts #hostesswiththemostess
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