Creative Victoria | Collingwood Arts Precinct | Visual Identity | Conceptual Project | 2016

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Project Brief

Through art, we make meaning of the word around us. Art can educate, entertain, critique, advocate and celebrate, plus countless other functions on an individual and social level.

The Collingwood Arts Precinct (CAP) is a response to the gentrification of Collingwood. Originally a working class, industrial area, Collingwood initially attracted artists and creatives who required cheap studio space close to the city. The suburb has now developed into a culturally rich, creative hub and a desirable area to live. This has raised property values, which threatens to push out the very artists and associated industries responsible for its popularity. The Collingwood Arts Precinct will not only ensure that the area will remain accessible to artists, but will benefit the whole community.

The CAP visual identity is flexible, and reflect key statistics taken from Australia Council. In this way, the visual identity will comment on Australia’s attitude toward the arts and the overall health of the arts industry.