Program Records | Visual Identity | Conceptual Project | 2017
An identity proposal concept for the new vinyl record pressing company Program Records.
By using photographic images of pressed faces, the visual identity for Program Records playfully unites man and the machine. The distorted images feel low-fi, raw, ‘in ya face’, irreverent and a little subversive.
The logomark plays with the notion of pressing by imitating die-cut lettering. Each letter becomes a peep hole to draw in the audience.