Theatre Victoria | Conceptual project | 2017

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Project Brief

How can content driven image making inspire a seasonal visual identity for a theatre brochure?

Annual season brochures are central to theatre marketing strategy and are used to attract subscribers, donors and develop audiences. These publications work on three levels by promoting the overarching corporate visual identity (the brand), an annual sub-identity to unite diverse programming (the season), and create representative, individual identities for each production (the artistic offerings). Like other arts organisations, it’s important for theatre companies to produce adaptable, content driven collateral.

This research project investigates the suitability of flexible visual identities and content driven image making for a hypothetical Australian performing arts company.