Portfolio – Fiona Bruce

Performance and Communication Design

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Theatre Victoria

Communication Design, Graphic Design, Image Making, Publication Design, Visual Identity

Theatre Victoria | Conceptual project | 2017



Project Brief

How can content driven image making inspire a seasonal visual identity for a theatre brochure?

Annual season brochures are central to theatre marketing strategy and are used to attract subscribers, donors and develop audiences. These publications work on three levels by promoting the overarching corporate visual identity (the brand), an annual sub-identity to unite diverse programming (the season), and create representative, individual identities for each production (the artistic offerings). Like other arts organisations, it’s important for theatre companies to produce adaptable, content driven collateral.

This research project investigates the suitability of flexible visual identities and content driven image making for a hypothetical Australian performing arts company.

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Skills

Communication Design
-Graphic Design
-Design Strategy
-Concept Development
-Visual Identity
-Illustration

Scenography
-Set Design
-Costume Design
-Event Design
-Exhibition Design
-Research and Development
-Project Management
-Design Documentation
-Sourcing & Styling

Software
-Vectorworks (CAD)
-Photoshop
-InDesign
-Illustrator
-Microsoft Office

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Instagram

Life imitating curated insta post. Changing gears from hectic Festival season to quiet time at home working on costume sketches. Feels good.
#oilpainting #orange #palletknife
Quick little oil painting experiment on some Masonite pulled from a broken Kmart picture frame. #covidcrafting #oilpainting
Rediscovering some neglected hobbies. The whole canvas didn’t work out but found some pleasing details.
Adjective: relating to, or resembling a puzzle, a riddle, a mystery #dailychallenge #merriamwebster #wordoftheday #graphicdesign #enigmatic #typography #type #illustrator #dotsandlines
#merriamwebster #wordoftheday #dailychallenge #graphicdesign #deportment #noun #finishingschoolforgirls #thankyounotes #fishknives #kneelenthskirts #hostesswiththemostess
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